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If you are providing a health service, then AHPRA’s advertising requirements apply to you. Advertising is such an important part of providing a successful health service, but it is also an area that has a number of risks and pitfalls – risks that go above and beyond what non-health businesses face. These include both AHPRA’s expectations of health practitioners, but also of businesses. A breach of the National Law’s advertising provisions is a criminal offence that can carry very heavy fines, so it pays to make sure that your advertising is compliant. Whether you’re a sole practitioner, operating a busy practice, or a content creator, we outline many ways in which your advertising can unwittingly be in breach and also provide guidance to safely promote your services.

At the end of the course, you should be in a great position to know how to advertise in a compliant way, and minimise the chances that a regulator will become interested. You’ll also know how the regulators tend to regulate the area, and what the potential outcomes are if you do slip up and breach your obligations. 

Learning Outcomes

1. You will be able to identify and describe the roles of the regulatory bodies in Australia that regulate advertising in health, such as AHPRA and the various National Boards
2. You will have a good working knowledge of the relevant codes, laws and guidelines that relate to advertising a health service, and will be able to apply those to your advertising
3. You will understand the scope of your professional obligations relating to advertising, and will be able to identify when you may be engaging in conduct that could be in breach of those obligations
4. You will understand how the relevant regulators might respond to breaches of the National Law and the Advertising Guidelines
5. You will understand how title protections work, and how to use descriptors and titles in a way that does not breach the National Law
6. You will be able to produce advertising materials that comply with the requirements of the National Law
7. You will be able to identify when you need to seek additional help, including legal advice. 

Details

Cost: $250

This course is entirely self-paced and available online at any time. It can be completed in multiple sessions over several months if that is convenient. Your progress will be saved and you’ll continue where you left off when you log back in. The learning materials also remain available for you to revisit for 12 months after purchase, even if you’ve completed the course on the first day.

On completion of all learning activities, you'll receive your Certificate of Completion for 4 CPD Hours. 

Disclaimer: Please note, once you click 'Register now' you will be leaving the AMA’s CPD Home website and entering a third-party education provider’s website. If you choose to register for this learning, you will need to provide some of your personal information directly to the third-party education provider. If you have any queries about how third-party education providers use, disclose or store your personal information you should consult their privacy policy.

Upon completion, your CPD activity record may take up to 4 weeks to be reflected on your CPD Home Dashboard.